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Why are KG's (Kilo-Grams) used in reference to a Washing Machine?

What are KG's (Kilo-Grams)?

Why are KILOGRAMS used in reference to washing machines?
KG's, or Kilo-Grams, is a unit of weight. It is equivalent to a standard bag of sugar. The washing machine will indicate how many kilograms of clothes it can dry up to in a cycle.